About Hatori Sports
We believe that competitive badminton is best served with explosive smashes, tumbling drop-shots, swift drives, smooth clears and lightning defence.
We work hard everyday to continuously improve our products and services, and ensure that our players and clubs are happy and healthy.
We strive to deliver the optimal balance between performance and durability for competitive badminton clubs and players to experience the best and most enjoyable badminton in the heat of fierce competition.
Our Brand and Logo
Hatori comes from the Japanese word, (羽鳥 Hatori) but is derived from two parts. ‘Hato’, meaning ‘dove’ and ‘Tori’ meaning ‘bird’.
Our logo represents the spin of a shuttlecock that moves through the air in an anticlockwise direction after being hit by a player. It also represents a bird that is flying toward the right. We specialise in doing one thing, and that’s Badminton.